Electrical engineering graduate Bill Bradford has brought more than 30 years of experience in the electronic components industry to lead Flip Electronics as president of the Atlanta-based company that provides services throughout the world.

Leadership roles are nothing new for Bradford. He has an executive doctorate from Georgia State University and spent the past two years as president and chief executive officer of the Electronic Component Industry Association. Bradford also has been president and CEO of Minco Technology Labs and led the global sales organizations for Freescale, ON Semiconductor and Entropic Communications. His career began in sales with Texas Instruments, followed by Cypress Semiconductor.

“We are thrilled to have an executive with Bill’s industry experience join the Flip team,” stated Flip Chief Executive Officer Jason Murphy in a company news release. “His leadership will be a great asset as we continue to scale the company.”

Flip Electronics has been an authorized distributor of obsolete semiconductor and electronic components since 2015.

Bradford stated in the company news release, “I’ve witnessed Flip swiftly fill an unmet need in the semiconductor supply chain, and I am excited to come on board to support the team’s rapid growth. Flip has a unique authorized distribution model that has propelled its growth over the past few years since its inception by focusing its efforts on helping component companies to move their excess and obsolete inventory while providing end-of-life support to its customer base.”

The 1986 Rose-Hulman alumnus is an ICF-certified executive coach and has been a mentor and catalyst for startups at Georgia Tech’s Advanced Technology and Design Center. He also serves as an Executive in Residence at the Center for Business and Industrial Marketing at Georgia State.

Bradford gives back to the community as a volunteer with several nonprofit organizations. He currently serves on the board of directors of Life Teen International, an organization focused on youth ministry, and as an advisor to The Reveye Initiative, a nonprofit supporting a primary school in Haiti.