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Course Descriptions

The Rose‑Hulman Master of Science in Engineering Management and Master of Engineering Management are designed for engineers who seek to deepen their technical background while acquiring solid, forward-looking management credentials. In our curricula, you'll find the management foundations of an MBA, but with added technical focus. We provide technology and business leaders a convenient fast track to the integration of management skills and critical technical knowledge.

EMGT M523 - Marketing in New Product Development

  • Credit Hours: 4R-0L-4C
  • Term Available: -
  • Graduate Studies Eligible: Yes
  • Prerequisites: Junior Standing
  • Corequisites: None

This course explores marketing concepts and marketing strategy within the context of new product development. Topics addressed include: market research methods, market segmentation, product positioning (4 Ps), pricing strategies, alliances, elasticity, advertising & brands, and the champion role. Student projects define a new product idea, apply course concepts to the development of that idea (segmentation, pricing, etc.) and present their analysis to the class. The course includes the ‘NPDChallenge’simulation that demonstrates marketing issues an entrepreneur faces in developing a new product.

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