< Back to
< Back to all News
James Goecker Named Vice President for Enrollment Management and Strategic Communications
August 18, 2014
James A. Goecker, a 28-year veteran of Rose-Hulman, has been named the institute’s Vice President for Enrollment Management and Strategic Communications.
Goecker has spent the past six years as Vice President for Enrollment Management, leading student retention and persistence efforts. Under his guidance Rose-Hulman’s enrollment has increased by 20 percent, and diversity and female enrollments have improved to historic levels. Since 2008, freshman-to-sophomore retention has risen from 88 to 92 percent.
“Jim Goecker is a wonderful example of Rose-Hulman’s commitment to excellence, and I am excited to continue working with him in this new capacity,” says Rose-Hulman President Jim Conwell.
In addition to his current enrollment management duties, Goecker has added responsibility for all marketing and communications for the institute.
“I am looking forward to the new opportunities this position has to offer,” states Goecker. “Rose-Hulman is a truly great institution, and I am honored to be given the opportunity to grow its recognition and tell the incredibly enriching stories of our outstanding students, faculty, staff, and alumni.”
Goecker was a member of Rose-Hulman’s Office of Admissions staff from 1986 to 2008, elevated to Dean of Admissions in 2005. He has served on committees of the National Association of College Admissions Counseling as well as the organization’s Indiana affiliate. He also holds membership in the American Society for Engineering Education, the American Association of College Registrars and Admissions Officers, American Marketing Association, and the Council for Advancement and Support of Education.
Goecker has consulted with numerous U.S. colleges and universities, as well as universities in Brazil, Japan, and South Korea on admissions marketing and enrollment management.
Beginning his educational career as an Indiana high school teacher, Goecker also worked in residential life at Vincennes University before coming to Rose-Hulman. He earned a bachelor’s degree in social studies education and a master’s degree in American history from Ball State University, and a master’s degree in college student personnel from Indiana State University.