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Semiconductor Industry Veteran, Rose-Hulman Alumnus Takes Helm at Minco Technology

January 23, 2012

Rose-Hulman Institute of Technology electrical engineering alumnus Bill Bradford has been appointed president and chief executive officer of Minco Technology Labs LLC, a  leading die processing, packaged solutions and test services manufacturer within the hi-reliability marketplace. 

      Bradford Bill
  Bill Bradford

Bradford has a proven track record of execution and leadership in the semiconductor industry and brings 25 years of expertise in building organizations and developing channels, alliances and strategic partnerships for leading semiconductor companies, including Entropic Communications, Freescale Semiconductor, ON Semiconductor, Cypress Semiconductor and Texas Instruments.

"Bill's history of successfully building and leading organizations and driving business domestically and internationally will be a tremendous asset to Minco's growth strategy," stated Keith Kolerus, chairman of the Minco board, in a company news release.   "Bill brings a strong combination of experience and energy that will be instrumental as we expand our ability to serve the high reliability market."

Most recently, Bradford was the senior vice president of worldwide sales for Entropic Communications, where he oversaw the doubling of revenue over a two-year period.  Prior to this, he held various executive positions at Freescale Semiconductor, most recently as senior vice president-Americas, sales and marketing and global distribution.  He improved sales force effectiveness and grew direct and channel sales through demand creation focused programs.  Prior to Freescale Semiconductor, Bradford served as senior vice president, sales and marketing for ON Semiconductor, where he rebuilt the global sales and marketing team.  He also spent over 10 years at Cypress Semiconductor in a variety of senior positions, including vice president of European sales and marketing.  He began his semiconductor sales career with Texas Instruments.

"I'm excited to be leading the Minco team at this time," said Bradford in the news release.  "Minco has a strong legacy serving the high reliability market, with many untapped capabilities to expand our support and offerings for key customers going forward."

Bradford  is a 1986 Rose-Hulman alumnus.  He went on to earn a master's degree in management from the University of Alabama.

Minco, headquartered in Austin, Texas, is a fab-less assembler, processor and value-added distributor of mission critical semiconductors and components used in military and aerospace applications as well as medical equipment, down-hole drilling equipment and other applications requiring high-reliability components.  Minco's products include cutting edge technology, as well as hard to find, obsolete high reliability products for multiple applications.  The company's products are used in both new sub-assemblies as well as in the replacement market.  Learn more about the company at